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Why Cell Broadcast...

 

 

Cell Broadcast Short Messaging is the only wireless media able to guarantee delivery of text and binary data.

 

It was specifically developed as a complement to point-to-point Short Messaging by allowing the network to access an unlimited number of terminal devices in real time without being affected by or contributing to network load conditions.

 

Additionally, it utilizes the grid architecture of commercial mobile networks to geo target delivery of messages by the base stations rather than determining the terminals' location.  This eliminates the need for users' identity or location determination, a major privacy concern.

 

Unlike SMS, Cell Broadcasts can only be initiated by the network eliminating the risk of unauthorized information being disseminated to the public.  (i.e. anyone can send SMS messages)

 

The delivery cost of CB SMS is one five hundredth the cost of using SMS.

 

For these reasons, CB SMS is the only messaging media endorsed by US, EU, and UN agencies for mass emergency notification.

 

Ultimately all authorized alert and warning will be delivered by mobile broadcast/multicast media. The delay in its universal availability is not technical or functional, ironically it is due to the very benefits described above. 

  • Mobile operators' business model is based on backend revenues generated by their subscribers. Unable to identify who if anyone has received a message makes CB SMS non-revenue based service.  In order to market CB to the frontend content originator clients would require a major modification of the business model. 

  • Additionally, a mass notification content client base would require the networks to share data and be responsible for the programing of all trust and contractual protocols in the networks' Cell Broadcast Entity gateways. Again, a major implementation and operational cost.

  • Without a revenue return on Cell Broadcast investments and the use of private spectrum and infrastructure assets, there is no fiduciary benefit to the functionality. Implementation of CB alert and warning as a policy driven rather than market driven initiative has doomed the future expansion and evolution of the technology.

 

The Mobile GeoCast Commercial Solution...

Providing the mobile operator networks outsourced broadcast management and shared onramp gateway resolves all of the challenges to commercializing Cell Broadcast/Multicast investment.

  • Mobile GeoCast Media takes on the marketing and client sales of mobile broadcast applications,

  • Mobile GeoCast Media provides Research Development and beta trials of new broadcast applications,

  • Mobile GeoCast Media interface preforms all of the enforcement criteria of the client/carrier service contracts,

  • Mobile GeoCast Media provides capacity-based client billing utalizing proprietary algorithm IP,

  • Mobile GeoCast Media interfaces multi-carrier networks in the required Vendor Propriety Protocols VVPs.

 

As the dedicated management and sales partner, Mobile GeoCast provides both carriers and clients with new revenue opportunities.

 

 

 

 

 

ABOUT...

The Core Technology

 

Cell Broadcast is a point-to-area mobile technology that allows messages (up to 15 pages of up to 93 characters) or binary data to be broadcast in real-time to an unlimited number of mobile handsets and terminal devices within a designated geographical area. The broadcast range can be varied, from a single cell to the entire network.

 

  • Cell Broadcast (CB) messaging is a mobile technology feature defined by the ETSI’s GSM committee and is part of the GSM, UMTS, LTE and IS-95 CDMA standard.

  • Cell Broadcast is a technology that allows a text or binary message to be defined and directed to all mobile terminals connected to a geographically selected set of cells.

  • Whereas SMS messages are sent point-to-point, Cell Broadcast messages are sent point-to-area.

  • A Cell Broadcast message can reach an unlimited number of terminals at once.

  • Cell Broadcast achieves Geo-Selectivity message delivery by selecting the broadcast cell(s), rather than acquiring/tracking the location of the subscribers’ terminal devices.

  • A Cell Broadcast message is an unconfirmed push service, the originator of the message does not know who has received the message, allowing for services based on total anonymity.

  • Cell Broadcast Messaging is not as affected by traffic load; therefore, it will remain operational during crisis and disaster events when load spikes (mass call events) can crash normal wireless and landline network voice and SMS Text operations.

  • Cell Broadcast Messaging functionality was specifically developed to provide mobile subscribers resilient access to ongoing emergency alert and warnings  and authorized government-to-citizen informational updates, to direct disaster victims to supply and distribution centers.

  • Only CB based messaging technology is recognized by the UN ITU, ETSI, US FEMA, for public warning use,

  • Display of CB messages on the mobile terminal is selectively determined by a 16-bit Message Identifier Code, MID, integer which identifies the subject of the message.

 

 

ABOUT...

Mobile Broadcast as a Geo Specific Delivery Media

 

Mass Messaging Commercial Applications

 

While CB was implemented for emergency and public safety applications, the core technology provides a geo-specific broadcast functionality that can support applications beyond public alert and warning messaging.  Designed to not be affected by, or contribute to network congestion which occurs during crisis events, CB Short Messaging Service is the only communications media able to guarantee delivery of critical information. 

 

Cell@lert® Public Safety Informational Messaging Service can provide authorized government and institutional clients with a CB based advisory and instructional media as an expansion of the existing alert and warning programs in full compliance with international and wireless industry protocols.

 

Learn more>>>

 

M2M Applications

 

FIXitTM Internet Recovery Media Broadcasts Backdoor commands by the mobile networks' Cell-Broadcast functionality to provide a non-IP Backdoor for restoring compromised internet services...

 

SMART DEMAND Media broadcasts commands to high consumption devices and products in selected location s to control load demand on electric and water utilities...

 

SMART HUB MEDIA broadcasts commands to Universal GeoCast Trigger chips implanted in consumer, advisory and promotional products allows those devices to respond to location and/or real-time event data  without the need for user programming or connectivity actions...

 

Learn More>>>

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