The Core Technology

Cell Broadcast is a point-to-area mobile technology that allows messages (up to 15 pages of up to 93 characters) or binary data to be broadcast in real-time to an unlimited number of mobile handsets and terminal devices within a designated geographical area. The broadcast range can be varied, from a single cell to the entire network.

 

Cell Broadcast is the only delivery media specifically developed for mass notification applications. All other delivery media have inherent drawbacks which will ultimately fail to deliver urgent information in a timely manner which excludes all other communication technologies like SMS text, Email, social media, and landline networks from emergency alert and warning. 

 

• Cell Broadcast (CB) messaging is a mobile technology feature defined by the ETSI’s GSM committee and is part of the GSM, UMTS, LTE and IS-95 CDMA standard.

• Cell Broadcast is a technology that allows a text or binary message to be defined and directed to all mobile terminals connected to a geographically selected set of cells.

• Whereas SMS messages are sent point-to-point, Cell Broadcast messages are sent point-to-area.

• A Cell Broadcast message can reach an unlimited number of terminals at once.

• Cell Broadcast achieves Geo-Selectivity message delivery by selecting the broadcast cell(s), rather than acquiring/tracking the location of the subscribers’ terminal devices.

• A Cell Broadcast message is an unconfirmed push service, the originator of the message does not know who has received the message, allowing for services based on total anonymity.

• Cell Broadcast Messaging is not as affected by traffic load; therefore, it will remain operational during crisis and disaster events when load spikes (mass call events) can crash normal wireless and landline network voice and SMS Text operations.

• Cell Broadcast Messaging functionality was specifically developed to provide mobile subscribers resilient access to ongoing emergency alert and warnings  and authorized government-to-citizen informational updates, to direct disaster victims to supply and distribution centers.

• Only CB based messaging technology is recognized by the UN ITU, ETSI, US FEMA, for public warning use,

• Display of CB messages on the mobile terminal is selectively determined by a 16-bit Message Identifier Code, MID, integer which identifies the subject of the message.

 

 

 

Mobile Broadcast as a Geo Specific Delivery Media

 

Mass Notification Commercial Messaging Applications

 

While CB was implemented for emergency and public safety applications, the core technology provides a geo-specific broadcast functionality that can support applications beyond public alert and warning messaging.  Designed to not be affected by, or contribute to network congestion which occurs during crisis events, CB Short Messaging Service is the only communications media able to guarantee delivery of critical information. 

 

Cell@lert® Public Safety Informational Messaging Service can provide authorized government and institutional clients with a CB based advisory and instructional media as an expansion of the existing alert and warning programs in full compliance with international and wireless industry protocols.

 

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M2M Applications

 

FIXitTM Internet Recovery Media Broadcasts Backdoor commands by the mobile networks' Cell-Broadcast functionality to provide a non-IP Backdoor for restoring compromised internet services...

 

SMART DEMAND Media broadcasts commands to high consumption devices and products in selected location s to control load demand on electric and water utilities...

 

SMART HUB MEDIA broadcasts commands to Universal GeoCast Trigger chips implanted in consumer, advisory and promotional products allows those devices to respond to location and/or real-time event data  without the need for user programming or connectivity actions...

 

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Mobile GeoCast Commercial Gateway

 

The Cellular Emergency Alert Systems associations' Advisory Team defined the applications market for Mobile Cell-Broadcast Mass Messaging Services in 1998 as an emerging technology able to dramatically improve public alert and warnings of eminent threats to a population group. Cell-Broadcast now operational in the US and 30 nations is the core technology powering the FEMA Wireless Emergency Notification, WEN, program which has been successful in saving thousands of lives

 

The CEASa Advisory team remains the only fully independent vendor-neutral cell broadcast authority

having...

 

• Over 20 years of experience in standards development,

• Technology applications expertise,

• international trust protocol creation and harmonization experience,

• Demonstrated success in the design, engineering, live implementation of end-to-end systems for mass messaging dissemination,

• Proprietary IP solutions for  the commercial sustainability of Mobile Broadcast functionality.

 

The establishment of a 3rd party Commercial Gateway Broker to provide an onramp for accessing mobile operators' broadcast functionality provides two critical benefits for the participating networks...

• Enforcement and maintenance of the client trust protocols and service contract terms outside of the networks,

• Billing for the use of operators' spectrum and infrastructure based on capacity consumption.