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Broadcast messaging currently represents the Wireless Industry’s only non-revenue driven investment.
The use of private spectrum and infrastructure assets by public agencies, while humanitarian, represents additional operational overhead with no Return on Investment. Expanded use of the assets must be adequately compensated...
Implementation of an industry owned interface portal to facilitate commercial broadcast traffic generation will result in the creation a highly competitive download-only syndication media able to capitalize the emerging 500 billion dollar IoT/M2M smart device command and control data feed markets with minimal resource dedication.
The Industry Solution
To
MONETIZATION OF CELLULAR BROADCAST INVESTMENTS
COMMERCIAL MOBILE BROADCAST PORTAL
WIRELESS INDUSTRY COLLABORATIVE PARTNERSHIP
Presented for consideration by
CEASA Group llc Partnership Alliance
Mission:
To capitalize on the emerging smart device IOT and M2M data feed markets by adapting cellular network resident point-to-multipoint investments for the creation of a commercial data syndication interface portal.
Structure:
Industry owned multi-network collaborative partnership.
Business Model:
Data and content syndication brokerage service.
Components:
· Frontend data and content origination platforms
· C.A.P. Internet connectivity
· Client onramp access platform
o Push and pull data aggregation platforms
· Data management gateway interface platform CBE
o Data integrator
o Capacity utilization program
o Billing algorithms
o Network handler
o Network interface formatting programs
· Interface connectivity hub
o ‘D’ interface
o VPN tunneling
· Network broadcast centers
· Air interface
· Client devices
Implementation Challenges:
The primary challenge to implementation of revenue driven cell broadcast service is not the result of technical, or economic drawbacks, it is political.
A long history of misunderstanding regarding the purpose and use benefits of point-to-multipoint functionality has left a significant lack of industry engineering and marketing expertise. This has resulted in numerous business challenges;
· Broadcast messaging cannot identify the recipients, placing Cell Broadcast at odds with the Commercial Mobil Industry’s subscriber-based business model,
· Operators are not positioned to pursue content originator markets,
· Most Mass Messaging requires multi-network participation which would require multi-client CBC interface connectivity,
· Initial Mobile Business models were based on maximizing the sale of spectrum. Profitability was determined by revenue not return on spectrum investment. Cell Broadcast technology provides spectrum conservation so true profitability must now reflect the per Gig return which is point-to-multipoint is 500 times greater than point-to-point.
Technical Challenges:
· There are numerous non-standard malware programs installed in operator terminal and base station devices. While the purpose of these Cell Broadcast masking programs is unknown, the carrier-owned gateway model should motivate the operators to resolve ‘manufactured’ Cell Broadcast implementation issues.
· The US Alert and Warning system is policy-driven providing participating networks no operational compensation for use of private assets by public agencies. This has resulted in less than optimal CB deployments.
Operation:
There are three basic elements to the Enterprise Gateway
· On Ramp
The onramp receives or polls data proposals from the origination clients. The FEMA Open Gateway utilizes proprietary software programming to accept and authorize message data received from COG members. The Enterprise Gateway will also utilize a propriety data polling system that ‘reads’ data posted by clients on their gateway app work station. No data is sent. This system allows devices to create and post relevant data without human involvement. While designed for M2M Smart Device management applications, polling can also be used to automatically relay equipment readings to geographically targeted population groups like water levels and air quality, allowing for timely alerting of threats to public safety.
· Data Pull CBE Operating Subsystem
· This is the work station. It reformats data to be compatible with Cell Broadcast interface protocol and the proprietary protocols utilized by the various network Cell Broadcast Centers, CBCs. It also employs proprietary algorithms to determine the amount of infrastructure, spectrum required to transmit client data to allow for capacity-based cost billing.
· Interface Transport hub
· Provides secure interface connectivity to the coop network partners’ Cell Broadcast Center.
Co-op:
The Enterprise Gateway is jointly owned and operated as a revenue share cooperative by the participating carrier networks, operational platform provider, and Gateway Management.
Revenue is generated by per gig charges for access and use of mobile operator networks’ Cell Broadcast point-to-multipoint syndication service.
Economic Risks:
· Both the exponential growth of on board Apps and the Internet of Things will bring three paradigm changes to the way mobile network do business resulting in risks to the bottom line.
· The scale of the number of devices will significantly rise by orders of magnitude. Risk of overload of mobility management system for very low returns.
· Devices will be streaming very low volumes of data but very frequently, rather than high volumes infrequently. There is Risk of payload data being less than overhead data using present models of Mobility Management.
· The present client/server model requires clients to constantly poll the server in order to find out if there is any traffic pending. In many cases the polling traffic consumes more control data that the payload does, resulting in load on the network and battery consumption at the terminal, as the transmitter is on more often, also causing radio interference pollution.
Current investment risks demand increasing returns. This requires networks to reexamine return on spectrum and the consumption of spectrum for addition of services. Cell Broadcast was initially perceived to be incompatible with a business model based on the sale of spectrum. Now that model must be preplaced with maximized per GIG returns and spectrum conservation. This is the benefit of CB applications.
Gateway Solutions:
· Very low overhead cost and high return provided by the Point-to-Multipoint Passive Syndication Paradigm allows operators, for the first time, to stream content and data from its Cell Broadcast Private Control Channel (or Mobile Multicast channel), creating revenue return on an ‘overhead’ spectrum investment.
· Point-to-Multipoint Passive Syndication used technology and infrastructure investments resident in the network switch as a policy-driven government policy mandates.
· Point-to-Multipoint Passive Syndication is a no-cost substitution for many high-cost infrastructure modifications being acquired to deliver IoT services.
Enterprise Gateway Commercial Advantages:
Mobile Operators
· Revenue Generation for ‘Mandated’ Technology Investments
· Revenue Generation for Control Channel Spectrum
· Requires 500 times less spectrum than comparable point-to-point syndication
· Very low overhead cost with high return by a “Passive Syndication” paradigm.
Passive Syndication Client Base
· Unlimited Scalability
· Passive Geographic Targeting
· No requirement for delivery parameter data bank maintenance
· Real Time delivery
· No Network Registry Polling dramatically Reduces Spectrum and Power consumption
· Highly Secure
Core Technologies:
Cell Broadcast.
The Commercial Mobile Networks have a point-to-multipoint multicast bearer service as part of their standard function. This is known by various names, including but not limited to; Cell Broadcast (CB). CB is supported by GSM, UMTS, LTE and IS95 CDMA as defined iby standard 3GPP 023.041. Cell Broadcast is presently being used successfully all over the world as the bearer service for the Wireless Emergency Alert system technology (WEA). It has proven to be a reliable and very low cost technology which is finding yet further applications as a passive syndication media for both network registered terminal device messaging and dissemination of data to to non-network receiver terminals like ‘smart devices’. Globally, many networks have now implemented Cell Broadcast functionality technologies to support Cellular Emergency Notification, either voluntarily or by government mandate.
Cell Broadcast technology allows the message or data originator to define a delivery ‘Polygon’, which is a freehand shape consisting of WGS84 Lat/Long co-ordinates. This allows the content to be targeted to a specific geographic location. CB technology resolves this polygon into a list of ‘Cells’, each covering a specific area about 1KM square. Thus within the limits of the coverage of a cell, the message delivery can be passively geo specific without the device having to determine the terminal’s identification or the need for maintaining cumbersome and costly data banks which are required by point-to-point syndication.
The principal reason a point-to-multipoint capability is included in all cellular standards is that cell broadcast uses control channel spectrum, not voice or text spectrum. This creates the only content delivery media that is not affected by, or contributes to network congestion making it the ideal media for the syndication of critical messaging and data content. Like all true broadcast media, cell broadcast is download only requiring 1/500th the spectrum consumption required by point-to-point medias which must use two-way connectivity to maintain registration with a bearer network.
Cell Broadcast only requires one broadcast tower to be operational in a given location to be operational. CB remains fully functioning even when network infrastructure has been significantly compromised.
Passive Simple Syndication (patent pending) :
The “Internet of Things” involves an exponential change in the scale of the number of devices communicating over a network. Using the traditional Client-Server model would involve creating billions of ‘Stateful Relationships’ between Network and end devices. This presents a burden on the network and greatly multiplies the effort needed to fulfill the end result, resulting in much larger costs and lower efficiency than is needed for the task in hand.
This method of “Passive Syndication” is to use a Multicast bearer service to stream the data to devices. The Device then intercepts the data stream and filters the information it needs for its function. Due to the Broadcast/Multicast methodology, there is no stateful relationship between the receiver and the sender. The result is an unlimited scale of syndication up to infinite levels, with no incremental costs associated with exponential growth of receiver devices. Reaching billions of devices costs the same as reaching one, with trivial burdensome maintenance liabilities.
Passive Simple Syndication Operational Advantages:
1. Devices monitor the stream of data while in a passive receive only mode, using no transmitter power and thus keeping power usage low. In addition as the reception is passive, there is no signaling load on the network regardless of the scale of implementation beyond any level of order of magnitude.
2. By far the most data used by apps and IoT devices is downlink, so point-to-multipoint broadcasting information in a Passive Syndication technology reduces the costs of syndication by factors of several hundreds. It is also faster and more reliable for the end user.
3. The passive syndication channel can also carry private paging channels so that devices can uplink contact with a server if a data feed is required.
4. Marketing is hampered by the reluctance of users to accept constant offers from the network, risk of ‘poisoning the well’. Passive syndication constantly streams marketing offers to apps and devices which can filter the information and make their decisions as to what information is to be displayed. To accept an offer, the device then enables its transmitter to fetch more information or send an order. Passive syndication is a powerful marketing driver, stimulating more sales of services which are more pertinent to the user and location without significant load to the network, driving traffic to 5G networks as needed.
Point-to-Multipoint Market Impacts:
Machine2Man (Network Terminals) Message Syndication
The implementation of revenue-based cell broadcast messaging, with 1/500th the spectrum demand of point-to-point content syndication will dramatically impact the business model of all SMS based messaging markets.
· Providing expanded non-alert public safety information messaging, called for by FCC Report and Order 18-4, is permitted to be fee-based. Government studies indicate the creation of a post-event messaging capability that will remain functional with compromise network infrastructure and when all other communications channels may be unavailable due to the lack of electric power, will dramatically improve command and control of recovery efforts delivering net saving of 10-30 Billion dollars annually, based on current FEMA disaster recovery expenditures.
· The Enterprise Gateway will also be able to provide private security clients a real-time media for event crisis management, a critical communication capability not able to be provided by the Open Gateway construct and legislative limitations.
· A cell broadcast commercial interface will encourage development of new messaging applications like stealth communications services and passive recipient-targeted display options.
Machine2Machine (non-network client terminals) Data Syndication
Machine2Machine dissemination of smart device command and control data will be the principal beneficiary of Point-to-Multipoint Broadcast syndication. It will replace most current data delivery media options which currently must use point-to-point bearer systems. The dramatic reduction of spectrum and power requirements of cell broadcast syndication media will resolve the smart-device markets’ principal operational limitations.
The Internet of Things. IoT, and Machine-to-Machine, M2M, device management involves an exponential change in the scale of the number of devices communicating over a network. Using the traditional point-to-point Client-Server model would involve creating billions of ‘Stateful Relationships’ between Network and end devices. This presents a burden on the network and greatly multiplies the effort needed to fulfill the end result. This fact translates into much larger operational costs with lower efficiencies than is needed for the task.
Economically beneficial syndication media will encourage development of diverse new application markets:
· Smart consumer products for passive management of power grid demand,
· Non-internet server access for cyber attack mitigation,
· Geo-specific public safety instruction,
· Imminent-event critical utility shutdown.
Deployment Risk-Benefit Analysis:
The creation and use of a single network owned access gateway minimizes network engineering resources while maximizing syndication profits and eliminates network competition. The per Gig single source CB Access Gateway profit potential is impressive.
Partnership Structure:
Governing Members:
· Gateway Development Manager
· Industry Lead Partner
· Commercial Mobile Licensed Networks Participating Members:
· Industry Vendors
· Services Providers
· Syndication Clients
Gateway Technologies Members:
· IP Licensers
· Operating System Platform Management
· Interface Connective Provider(s)
Syndication Client Industry Members:
· Market development
Co-Op Partnership Duties:
· Development Manager
Operations Oversight
· Lead Industry Partner(s)
o Alliance Spokesperson
o Public Relations
o Business Development
o Development Coordinator
o Industry Promoter
· Commercial Mobile Members
o Exclusive CBC Connectivity Agreement
· Industry Vendors and services Providers
o Suppliers of critical infrastructure
· Syndication Clients
o Direction of Commercial Structure
o Cost/Benefit Analysis
o Market Development
· IP Licensees
o Gateway/Aggregator Patents
o Billing System Patents
o End-to-End Solutions
· Platform Operations
o Standards Compliance
o Secure Platform Management
o Proprietary data Formatting
o Network CBC Interface
· Interface Connection
o VPN Tunnels
· Client services brokerage
Deployment Model Acceptance Factors:
· The Enterprise Gateway is technically a duplication of the operational platform interfaces in current use.
· Single CBC Interface Gateway Model (like the Open Gateway) requires minimal network resources
· A Single Source access would maximize Profit Potential by avoiding cross-network competition.
Proposed Ownership Structure:
· CellBroadcastInc Developer Partner Ownership; 13%
· Lead Industry Partner(s) 5%
· Participating Carrier Ownership; 50% to 65%*
· Operating System Provider Ownership 20% to 5%*
· Client Brokerage Ownership; 12%
· *Carrier shared ownership percentage is a function of the operating system platform provider cash/residual agreement.
Forward:
· National Development Rights assigned by CEASA Group for each Commercial Mobile Licensed market. Exclusive Acquisition Rights include:
o All Required IP licensing
o End-to-End Operating System Design and Engineering
o Co-Op Costing Estimation
o Secure CBC Interface Portal
o Public Relations Rights
o Acquisition of Development Rights based on market subscribership
o Costing is subject to final negotions
· Development parameters and budget development,
· Lead Industry Partner(s) identified,
· Co-Op Carrier Participants contracted
o Exclusive CBC Access Agreement contracts executed
o Ownership calculated based don Infrastructure, Spectrum, and Coverage
· Gateway Portal Implemented
o Licensing terms
o Operational agreements executed
o Client Brokerage Agent(s) contracted
· Commercial Operations launched
