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SYNDICATION SOLUTIONS
CYBER COUNTER ATTACK
Vision:
To implement a multinetwork broadcast gateway interface and operating system to facilitate market-driven point-to-multipoint traffic generation.
Mission:
To adapt mobile network's resident point-to-multipoint broadcast investments to provide an economically superior media for the mass scale passive dissemination of command, control, and content data required to drive the emerging smart device markets.
Structure:
The multinetwork gateway is structured as a cooperative partnership between the participating mobile networks, technology providers, and marketed through dedicated client brokerage firms.
Components:
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Frontend data and content origination platforms
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C.A.P. Internet connections
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Push and pull data posting platform
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Client protocol operating system
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Capacity based billing algorithm
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Network Broadcast Centre data formatting programs
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VPN secure transport tunnels
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network broadcast centers
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Client receiver devices
Marketing Benefits:
THE ABILITY OF CELLULAR BROADCAST FUNCTIONALITY TO UTILIZE THE UNIQUE GRID STRUCTURE OF MOBILE TELECOMMUNICATIONS' NETWORKS TO TARGET THE DELIVER OF MESSAGE CONTENT TO DEVICES IN DEFINED GEOGRAPHIC LOCATIONS, AND THE INHERENT CONSERVATION OF SPECTRUM USAGE RESULTING FROM DOWNLOAD-ONLY SYNDICATION, REPRESENTS TRAFFIC REVENUE OPPERTUNITIES BEYOND TEXT MESSAGING.
AS A MEDIA FOR THE BROADCAST OF DATA TO NON-NETWORK REGISTERED TERMINAL DEVICES IS A FAR MORE EFFICIENT MEANS OF PROVIDING M2M DATA TO SERVICE THE EXPANDING SMART DEVICE MARKETS.
WHILE CELL BROADCAST IS CURRENTLY THE ONLY MOBILE POINT-TO-MULTIPOINT DELIVERY OPTION OPERATING ON A MASS SCALE, PASSIVE SIMPLE SYNDICATION, IS BEARER TECHNOLGY AGNOSTIC AND IS ABLE TO FUNCTION IN ALL SUCCEEDING POINT-TO-MULTIPOINT DELIVERY TECHNOLOGIES AS THEY BECOME AVAILABE.
ADDITIONALLY, OPERATORS ARE UNDER INCREASING PRESSURE TO IMPLEMENT NEW REVENUE STREAMS WITH MINIMAL RESOURCE INVESTMENTS. LEVERAGING EXISTING SECTRUM AND INFRASTRUCTURE INVESTMENT TO GENERATE NEW REVENUE STREAMS IS INVESTOR ATTRACTIVE.
Messaging Markets:
EXPANSION OF THE WIRELESS EMERGENCY ALERT SERVICE, WEA, TO INCLUDE THE DELIVERY OF POST-EVENT NON-ALERT ADVISORIY MESSAGES, AS REQUIREY FCC REPORT AND ORDER 18-4, REPRESENTS A POTENTIAL SAVINGS TO RECOVERY OPERATIONS OF 15-29 BILLION DOLLARS ANNUALY. THESE SAVINGS SHOULD BE SHARED BY THEBY THE PARTICIPATING MOBILE OPERATORS FOR USE OF PRIVATE ASSETS BY PUBLIC AGENCIES. ADDITIONALLY, THE WEA 'OPEN GATEWAY' IS PROHIBITED FROM ISSUING NON-ALERT MESSAGES BY THE WARN ACT.
THE COMCAST GATEWAY WOULD BE ABLE TO PROVIDE THE REQUIRED EXPANSION OF WEA MESSAGE CONTENT AS A FEE-BASED OPTIN SERVICE THAT COULD ALSO ALLOW AUTHORISED PRIVATE SECURITY AND CRITICAL UTILITY FIRMS TO ADVISE CITIZENS IN TARGETED LOCATIONS OF THREATS TO PUBLIC SAFETY.
Data Markets:
Risk;
High overhead costs and low return.
Both the exponential growth of on board Apps and the Internet Of Things will bring three paradigm changes to the way mobile network do business, which will result in big risks to the bottom line.
The scale of the number of devices will significantly rise by orders of magnitude. Risk of overload of mobility management system for very low returns.
Devices will be streaming very low volumes of data but very frequently, rather than high volumes infrequently. There is Risk of payload data being less than overhead data using present models of Mobility Management.
The present client/server model requires clients to constantly poll the server in order to find out if there is any traffic pending. In many cases the polling traffic consumes more control data that the payload does, resulting in load on the network and battery consumption at the terminal, as the transmitter is on more often, also causing radio interference pollution.
Solution;
Very low overhead cost and high return by “Passive Syndication” paradigm.
Instead, the network can stream private data from its Cell Broadcast channel (or Mobile Multicast channel), investment in which is already done for WEA compliance, so nil cost to implement and absolutely indefinitely scalable to any level. (does not interfere with WEA).
Advantages of Passive Syndication paradigm;
Devices monitor the stream of data while in a passive receive only mode, using no transmitter power and thus keeping power usage low. In addition as the reception is passive, there is no signalling load on the network regardless of the scale of implementation beyond any level of order of magnitude.
By far the most data used by apps and IoT devices is downlink, so Broadcasting such information in a Passive Syndication technology reduces the costs of syndication by factors of several hundreds. It is also faster and more reliable for the end user.
The passive syndication channel can also carry private paging channels so that devices can then uplink contact their server if there is something to find out.
Marketing is hampered by the reluctance of users to accept constant offers from the network, risk of ‘poisoning the well’. Passive syndication constantly streams marketing offers to apps and devices which then filter the information and make their own decisions as to what offers to accept. To accept an offer, the device then enables its transmitter to fetch more information or send an order. Passive syndication is a powerful marketing driver, stimulating more sales of services which are more pertinent to the user and location without significant load to the network, but driving traffic to 5G networks as appropriate.
Technology challenges:
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Control channel load is managed by both the network Cell Broadcast Centres and the ComCast operating system.
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Cell Broadcast message ID masking is nonstandard and can be removed from mobile handset and Cell Broadcast Centres if demanded by the operators.